A Pop-Up for Holiday Inn and London 2012

When we’re not out bounding around the green (or muddy) fields at festivals, we also do a bit of cinema popping-up for other people.

So a couple of weeks ago, we set out for the green fields of Denham with a giant inflatable cube for the launch of Holiday Inn’s ‘Stay You’ TV campaign, highlighting their involvement in providing the Athlete’s Village for the London 2012 Olympic and Paralympic Games. The event was celebrating the launch of the commercial that will air on TV and (a first for Holiday Inn) in cinemas, featuring four times BMX World Champion and London 2012 medal hopeful Shanaze Reade. You can see the ad and the other atheletes involved on Holiday Inn’s Facebook page.

Thanks to all at IHG for looking after us, and ElevenFiftyFive for setting up the event.